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East Africa Frontline News

NextFrontier Africa is a media platform spotlighting Africa’s emerging opportunities in technology, tourism, aviation, agriculture, health, logistics, real estate, trade, education, and e-commerce.

August 04.2025

2 Minutes Read

Transforming Trade: How Orca Deco is Shaping Ghana's E-commerce Landscape

Professional man in suit, smiling confidently against white background in business setting.

The Evolution of Ghana's Furniture Industry

In recent years, Ghana has seen a transformative wave in its furniture and décor sector, powered largely by companies like Orca Deco. With a vision to embrace innovation and sustainability, Orca Deco has positioned itself as a leader in the market, offering a wide array of furniture options that merge aesthetics with function. Rayan Sharara, the company’s CEO, emphasizes the importance of supporting local industries, signaling a departure from reliance on imported goods and fostering a new identity in Ghana's cross-border trade landscape.

Harnessing Digital Innovations for Customer Engagement

Orca Deco's commitment to transforming customer experience has roots in its investment in a robust digital economy. The company's plans to enhance its e-commerce platform and utilize AI-driven logistics demonstrate a forward-thinking approach aimed at meeting the evolving needs of consumers. With around 70% of consumers preferring online shopping options post-pandemic, this shift is vital for tapping into the broader AfCFTA market, enabling seamless trade among African nations.

A Partnership with Global Impact

The alliance between Orca Deco and Sunon showcases the necessity of international partnerships in boosting local capacity. By providing high-quality office furniture to corporations and educational institutions, this collaboration aligns with Ghana’s efforts to establish its footprint in the global market—a key factor in driving the nation’s commerce and overall economic development. Businesses opting for standardized office furniture are not only ensuring quality but also reinforcing brand identity, an essential aspect for businesses looking to thrive in today's competitive environment.

Social Responsibility Beyond Commerce

Orca Deco’s ethos extends beyond mere business growth; its active engagement in corporate social responsibility is notable. Throughout the Covid-19 pandemic, the company made headlines by ensuring full salaries for its employees, emphasizing the importance of community welfare in business operations. This aspect speaks to the evolving definition of success in the modern economy—not just in profits, but in the positive impact on society.

With Ghana’s economy on an upward trajectory, the future of the furniture industry looks promising, propelled by innovations, digital transformations, and a commitment to community. The narrative of Orca Deco is not just about furniture; it's about fostering an environment where businesses contribute to flourishing local economies and society as a whole.

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Transforming Trade: How Orca Deco is Shaping Ghana's E-commerce Landscape

The Evolution of Ghana's Furniture Industry

Harnessing Digital Innovations for Customer Engagement

A Partnership with Global Impact

Social Responsibility Beyond Commerce

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