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The Queen of Afrobeats: A Force in E-Commerce and Trade
Nigerian singer, songwriter, and actor, Tiwa Savage, is more than just the reigning queen of Afrobeats; she is on the verge of a monumental transformation that merges her musical prowess with ambitions in the business landscape, particularly in trade and e-commerce. Savage aims to expand her empire to become one of the world's self-made billionaire women, a vision she passionately articulates: "I want to go into my mogul era – billionaire Tiwa Savage." This declaration resonates in an era where African artistry is gaining unprecedented global traction, often tied to evolving commerce strategies.
Blending Art with Business Acumen
At 45, Tiwa Savage is not only focused on her legacy in music but is also keenly aware of the impact of the digital economy on her craft. Her evolution is deeply rooted in her diverse musical influences, notably from her childhood in Nigeria, her education in the United Kingdom, and her experiences studying jazz in America. "I can do a jazz record, a garage song, or an Afrobeats track, and it all feels authentic," she explains. This authenticity not only enriches her music but has practical implications in her business strategies, particularly in expanding trade operations associated with her artistic brand.
Empowering Others Through Education and Ownership
One of Savage's ambitious plans includes establishing a music school aimed at training future artists and industry professionals—essential for the growth of the African digital economy. "I want to build a school or scholarship program that teaches... There are so many aspects to the industry," she emphasizes. This initiative is vital, as it prepares the next generation of artists to navigate the complexities of e-commerce and ownership, a crucial element to retain more control over their work.
The Future of African Music and Trade
Savage's vision extends beyond personal success; she envisions a thriving infrastructure that supports the African music market. "Why are we trying to break into another market? We should build our own to be the one others try to break into," she states confidently. This mindset is essential as African artists increasingly engage in cross-border trade, leveraging platforms made possible by the African Continental Free Trade Area (AfCFTA). With her extensive social media presence, boasting over 35 million followers, Savage is well-positioned to impact both cultural narratives and commercial avenues.
Conclusion: The Call to Action for Aspiring Artists
In a rapidly evolving entertainment industry, Savage offers invaluable insights for aspiring artists, advising them to cherish their beginnings: "A lot of artists rush to the top... Build a strong foundation, so when opinions come at you, you do not lose yourself." With her music's upcoming release and philanthropic pursuits, Savage's journey is a compelling reminder of the intersection of art, purpose, and commerce. By following her lead, new talent can imbue their artistry with business intellect, paving the way for a new generation to thrive in both local and global markets. Now is the time for all budding artists to explore the intersection of creativity and commerce, particularly in our interconnected digital economy.
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