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June 22.2025

2 Minutes Read

Revolutionizing Live Events: Uber Eats' New Ordering Feature in South Africa

Delivery cyclist with Uber Eats bag in busy city street, South Africa.

Uber Eats Launches Game-Changing Feature for South African Events

In a significant move to enhance the event-going experience, Uber Eats has launched a new feature dubbed 'Live' that allows users in South Africa to order food and drinks directly from their seats at various venues. This innovation promises to transform the way South Africans enjoy live entertainment, making it increasingly convenient to enjoy meals without missing out on the action.

The Experience Redefined

This feature was first rolled out during a recent Basketball Africa League (BAL) game at the SunBet Arena in Pretoria, marking a pioneering step toward innovation in the live event sector. Users can access the Uber Eats app, select from an array of food stalls at the venue, and have their orders delivered right to them—an approach that aligns seamlessly with Uber Eats’ mission to cater to the local market's needs.

Growth Context for Uber Eats in South Africa

Entering the South African market in 2016, Uber Eats has seen growth alongside a burgeoning demand for online food delivery services. According to recent reports, South Africans allocated approximately $3.3 billion to online food deliveries in 2024, a figure expected to rise steadily to about $5.99 billion by 2030. Such statistics highlight the increasing reliance on convenience services among consumers, particularly in vibrant and culturally significant environments like live events.

Diversity of Venues and Events

The launch of Uber Eats Live taps into a rich vein of opportunity, considering the high-capacity venues throughout South Africa. From concerts featuring global artists to sporting events, the integration of food delivery at these sites is set to enhance the audience experience while relentlessly pursuing the evolving preferences of local consumers. This evolution was poignantly articulated by Cassie Jaganyi, Head of Communications for Uber Sub-Saharan Africa, expressing their commitment to meet the customers halfway—at the heart of culture and celebration.

The Future of Event Experiences

As South Africa’s event landscape continues to evolve, Uber Eats' innovative approach positions the company favorably within the competitive food delivery market. By prioritizing user-friendly solutions that resonate deeply with the audience, Uber Eats appears to be setting a precedence for how technology can enhance every aspect of day-to-day life. This focus on consumer-centric service delivery is likely to catalyze further advancements in the industry.

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Revolutionizing Live Events: Uber Eats' New Ordering Feature in South Africa

Uber Eats Launches Game-Changing Feature for South African Events

The Experience Redefined

Growth Context for Uber Eats in South Africa

Diversity of Venues and Events

The Future of Event Experiences

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