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NextFrontier Africa is a media platform spotlighting Africa’s emerging opportunities in technology, tourism, aviation, agriculture, health, logistics, real estate, trade, education, and e-commerce.

April 20.2025

2 Minutes Read

How Malobi Ogbechie Solved Export Challenges with Kadan Kadan

Stylized portrait of a person in geometric design, Kadan Kadan logistics startup.

From Struggles to Solutions: Malobi Ogbechie’s Journey

In mid-2020, Malobi Ogbechie found himself at the bustling Apapa port in Lagos, grappling with a challenge that many small producers face: the prohibitive costs associated with shipping goods abroad. His small batches of fonio, a nutrient-dense grain native to West Africa, were financially crippled by air freight prices. The search for groupage shipping providers—companies that allow multiple exporters to share container space—was fruitless. Recognizing an urgent gap in the logistics market, Ogbechie established Kadan Kadan, a startup which now facilitates affordable shared-container exports for small businesses.

The Birth of Kadan Kadan

Just five years later, Kadan Kadan is paving the way for small-scale exporters, allowing them to tap into global markets without the burden of exorbitant freight fees. This startup has gained traction, serving various businesses, including the renowned agri-tech company ReelFruit, known for its innovative dried fruit snacks. Ogbechie's venture not only exemplifies entrepreneurial spirit but also opens discussions on the logistics industry's role in empowering local economies.

A Future-Forward Perspective

Ogbechie’s path to entrepreneurship is marked by his background and education in the UK. Raised in Nigeria and educated abroad, he faced instances of subtle racism, a challenge that shaped his resilience. His academic interests peaked while studying at the University of Bath and following his master's in international relations, during which he developed a keen awareness of Africa's often-overlooked potential in the global trade landscape.

Transformative Experiences with Fonio

Ogbechie’s journey into the realm of fonio was spurred by curiosity. While initially a side venture selling this ancient grain to retailers in London, his explorations across West Africa deepened his connection to the product. His journey through fonio fields in Senegal and Guinea was not just commercial; it became a personal exploration of cultural heritage and agrarian roots.

Taking Action: The Challenge Ahead

As Ogbechie’s Kadan Kadan continues to expand, it offers a critical lesson on the importance of innovative logistics solutions in democratizing access to global markets. By addressing the high costs of shipping, startups like Kadan Kadan not only support small businesses but also contribute to reviving local economies through increased trade. With more entrepreneurs stepping up, it’s an exciting time for African markets looking to make a mark on the world stage.

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How Malobi Ogbechie Solved Export Challenges with Kadan Kadan

From Struggles to Solutions: Malobi Ogbechie’s Journey

The Birth of Kadan Kadan

A Future-Forward Perspective

Transformative Experiences with Fonio

Taking Action: The Challenge Ahead

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