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NextFrontier Africa is a media platform spotlighting Africa’s emerging opportunities in technology, tourism, aviation, agriculture, health, logistics, real estate, trade, education, and e-commerce.

April 12.2025

2 Minutes Read

How GiG is Revolutionizing Ticketing by Building Communities Around Events

Event registration desk in Kenya with young adults managing tickets.

Turning Tickets into Communities: GiG's Unique Approach

In Kenya's bustling event landscape, many organizers grapple with the challenges of selling tickets online. Issues like fraud and lack of direct engagement tools plague traditional ticketing platforms. Enter GiG, an innovative event ticketing solution that aims to revolutionize the industry by not merely focusing on transactions but fostering lasting communities among event attendees.

From Transaction to Interaction

Launched in 2018, GiG emerged from a need to streamline the event management experience. Co-founder and CEO David Reed emphasized that their goal transcends mere ticket sales. "We built GiG to solve this by helping event organizers build communities instead of starting the journey at the ticket purchase," he explained. This perspective allows organizers to engage with attendees before, during, and after events, creating a continuous social experience.

Rising Above Competition

While platforms like TicketSasa and Eventbrite dominate the market, GiG differentiates itself through data-driven engagement. By collecting and analyzing user data, GiG crafts personalized attendee profiles. This enables organizers to connect attendees with similar interests and tailor event invitations that resonate with individual preferences, enhancing the overall experience.

Tools for Lasting Engagement

GiG offers a suite of features including chat forums, live streams, and customizable mobile apps for events. These tools not only facilitate real-time interaction but also enable feedback collection, allowing organizers to maintain connections with attendees long after the event concludes. This holistic approach is revolutionary in creating a sense of belonging among participants.

Innovative Revenue Model

GiG’s financial model diverges from the industry norm. It provides a range of service packages, starting from a basic free tier that charges a 6% fee on ticket sales. More advanced tiers offer additional features such as analytics and on-site support, encouraging organizers to utilize the platform consistently beyond singular events.

Conclusion: GiG's Vision for the Future

As GiG continues to evolve, its commitment to creating community-centric events may well redefine how ticketing is perceived in Kenya. By prioritizing engagement and interaction rather than just transactions, GiG sets the stage for a richer, more connected event experience. As the landscape shifts, will other platforms follow suit or continue on the traditional path?

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