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East Africa Frontline News

NextFrontier Africa is a media platform spotlighting Africa’s emerging opportunities in technology, tourism, aviation, agriculture, health, logistics, real estate, trade, education, and e-commerce.

June 25.2025

2 Minutes Read

How Auto24 is Transforming the Used Car Market in Africa

Abstract collage with smiling man, geometric design, Auto24 journey in Africa.

Auto24's Journey: Redefining the Used Car Market in Africa

The odyssey of Auto24, a startup focused on revolutionizing the used car market in Africa, spans 1,095 days, which encapsulates trials, tribulations, and ultimate triumphs. Co-founded by Axel Peyriere and Fredrik Orrenius, Auto24 emerged from a modest beginning in 2016 as part of AfriCar Group, which eventually transitioned from a digital classifieds platform to a full-fledged transactional marketplace across five African nations.

The Pivot: Lessons from the Pandemic

The impact of COVID-19 presented unforeseen challenges, bringing ad revenues to a standstill and halting operations momentarily. Yet, this very disruption allowed Peyriere and his team to reimagine their business model. Them speaking to car manufacturers like Toyota during the pandemic catalyzed a transition into B2B engagements, which shifted their perspective on the potential for a robust marketplace.

Why Lean Strategy Matters in Emerging Markets

Auto24’s initial model relied on lean operations, offering a valuable lesson for entrepreneurs in emerging markets. The ability to remain agile in a rapidly changing landscape proved vital. While larger, capital-heavy companies collapsed under market pressures, Auto24's localized approach fostered resilience and growth.

Future Trends: The Rise of E-Commerce in Africa

As digital infrastructure continues to evolve throughout Africa, companies like Auto24 are paving the way for a new era of e-commerce. With investment from industry giants like Stellantis, Auto24's trajectory suggests a significant growth potential in online automotive transactions across the continent.

Final Thoughts

The journey of Auto24 is a testament to the dynamism and adaptability required of startups in the ever-changing landscape of technology and commerce. By embracing change and harnessing partnerships, Auto24 not only carved a niche for itself in the automotive sector but also set the stage for future innovations within Africa's burgeoning e-commerce ecosystem.

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How Auto24 is Transforming the Used Car Market in Africa

Auto24's Journey: Redefining the Used Car Market in Africa

The Pivot: Lessons from the Pandemic

Why Lean Strategy Matters in Emerging Markets

Future Trends: The Rise of E-Commerce in Africa

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