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May 06.2025

2 Minutes Read

How AlwaysOn by Sterling Bank Empowers Nigerians with Financial Freedom

Revolutionizing Financial Freedom in Nigeria

This past Workers’ Day, Sterling Bank took a significant step forward in transforming the financial landscape for Nigerians with the launch of "AlwaysOn"—a groundbreaking feature of their OneBank platform. This innovative approach enables eligible customers to access up to ₦1 million every month, even when their account balances are low, aligning perfectly with the aspirations of many who seek financial relief in challenging times.

Understanding the Essence of AlwaysOn

At its core, AlwaysOn is not just a product; it's a paradigm shift aimed at fostering independence and dignity among customers. According to Sterling Bank's CEO, Abubakar Suleiman, this initiative represents a commitment to empowering individuals with the trust and tools necessary for them to navigate life’s uncertainties. The ease of settling bills or making payments without the typical hassles of traditional credit systems may redefine how consumers interact with banking in Nigeria.

A Catalyst for Change in Financial Services

Prior to AlwaysOn, Sterling Bank implemented initiatives like the Zero Transfer Fees, which returned approximately ₦13 billion to Nigerians by removing transfer charges. Such strategies demonstrate a focus on customer-centric innovation. As Obinna Ukachukwu, the bank’s Growth Executive for Retail and Consumer Banking, stated, "We’re not the kind of bank that stands on the sidelines while Nigerians hustle." This ethos underscores the bank’s mission to actively engage with and uplift its community, inspiring other institutions to rethink their offerings and responsibilities.

The Broader Implications for Nigeria

The introduction of AlwaysOn reaffirms Sterling Bank's commitment to being a progressive financial institution. As the country reels from economic pressures, innovative solutions like this could pave the way for greater financial inclusion. By leveraging Nigeria's indigenous SeaBaas core banking platform, Sterling Bank not only enhances user experience but also sets a precedent in corporate citizenship.

Looking Ahead: What This Means for Nigerians

As the scheme prepares to go live later this month, the anticipation among potential applicants is palpable. Many are eager to access these vital funds that promise not only economic relief but also the freedom to pursue opportunities without the delays typically associated with financial transactions. This initiative could inspire broader changes within financial services in Nigeria, allowing individuals to navigate their financial futures with greater confidence.

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How AlwaysOn by Sterling Bank Empowers Nigerians with Financial Freedom

Revolutionizing Financial Freedom in Nigeria

Understanding the Essence of AlwaysOn

A Catalyst for Change in Financial Services

The Broader Implications for Nigeria

Looking Ahead: What This Means for Nigerians

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