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March 25.2025

2 Minutes Read

Fisayo Osilaja: From California Kid to UX Research Pioneer Embracing Diversity

Digital nomad woman and travel map design related to UX research.

Rediscovering Roots: Fisayo Osilaja's Journey to UX Research

Fisayo Osilaja's path to becoming a UX researcher is not just about career; it's also about reconnecting with her Nigerian roots after being uprooted from Los Angeles at a young age. At just nine years old, an unexpected trip to Nigeria led her to a new life filled with challenges and adventures. This early cultural shock transformed her perspective on identity and professional aspirations.

Making Sense of UX Research

In her role as a UX researcher at the Nigerian payments company Interswitch, Fisayo bridges the gap between technology and user experience. Explaining her job in a way accessible to even a five-year-old, she describes it as a quest to make digital platforms like YouTube easier for kids to use. Through her work, she ensures that both users and businesses benefit—creating a seamless interface that generates revenue while providing enjoyable experiences.

The Adventurous Spirit of a Digital Nomad

Fisayo embodies the lifestyle of a digital nomad, pursuing her passions while traveling. She notes, "My dream lifestyle isn’t just about financial independence; it’s about freedom, creativity, and flexibility." This approach has driven her to seek out roles in tech that allow for a harmonious blend of work and wanderlust, a trend that is gaining momentum among millennials and Gen Z professionals.

The Intersection of Culture and Technology

Fisayo's upbringing provides a rich backdrop to her appreciation for technology’s role in culture. By blending her experiences from two worlds—her American childhood and her Nigerian schooling—she infuses empathy into her UX research. This perspective is crucial in a globalized world where technology serves diverse populations, reflecting varied experiences and needs.

What Lies Ahead for UX Research

The future of UX research is promising, especially in regions like Nigeria, where digital transformation is accelerating. With professionals like Fisayo leading the charge, users can expect to have their experiences prioritized, paving the way for innovation that resonates with local contexts and user behavior.

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Fisayo Osilaja: From California Kid to UX Research Pioneer Embracing Diversity

Rediscovering Roots: Fisayo Osilaja's Journey to UX Research

Making Sense of UX Research

The Adventurous Spirit of a Digital Nomad

The Intersection of Culture and Technology

What Lies Ahead for UX Research

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