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East Africa Frontline News

NextFrontier Africa is a media platform spotlighting Africa’s emerging opportunities in technology, tourism, aviation, agriculture, health, logistics, real estate, trade, education, and e-commerce.

June 23.2025

2 Minutes Read

Exploring Bedrock Residences: Yaba's Tech-Driven Hospitality Revolution

Confident African woman showcasing Bedrock Residences innovative lodging in Africa.

A New Era in African Hospitality

Nigerian hospitality startup, Bedrock Residences, recently celebrated its third anniversary by launching a new premium location in Yaba, Lagos. This grand opening marks a pivotal moment for the company, showcasing its rapid growth and innovative approach to the hospitality sector. Since its inception, Bedrock has expanded from just four apartments to four residences featuring 30 deluxe units, underscoring its strong product-market fit in a competitive landscape.

The Technology-Driven Advantage

What truly sets Bedrock apart is its commitment to a tech-driven operational model. Utilizing a proprietary mobile app designed for streamlined onboarding and booking analytics, Bedrock ensures it retains first-party data and fosters direct customer relationships. Onyinye Okonji, the company's founder and CEO, emphasizes that their strategy revolves around 'perfecting the operating system for hospitality in emerging markets.' This focus on technology not only enhances the customer experience but also provides critical insights necessary for scaling operations. By owning and controlling their tech and operations, Bedrock guarantees consistent service quality while leveraging data to drive improvements.

Integrated Dining Experience and Future Growth

Bedrock further amplifies its business model with Choco’s Bistro, an in-house dining option that has successfully served over 20,000 meals through contactless ordering. This approach not only optimizes profit margins but also elevates guest satisfaction, demonstrating the benefits of vertical integration. With the groundwork laid for international expansion into neighboring states, Bedrock Residences positions itself as a compelling case study of how tech-driven models can disrupt traditional hospitality globally.

Conclusion

The expansion of Bedrock Residences in Yaba reflects the growing potential of using technology to reshape traditional service industries in Africa. As they continue to innovate and expand, they offer valuable lessons for aspiring entrepreneurs in the tech and hospitality sectors. Their journey illustrates the importance of understanding market needs, investing in technology, and building direct relationships with customers.

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Exploring Bedrock Residences: Yaba's Tech-Driven Hospitality Revolution

A New Era in African Hospitality

The Technology-Driven Advantage

Integrated Dining Experience and Future Growth

Conclusion

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